We deliver the results that will grow your bottom line
A consulting group serving the produce and floral industries
"We don't tell you what you want to hear - We tell you what you need to hear"
CALL US NOW
775-853-7056
Ron Pelger is a former produce executive of a major supermarket chain and now owner/CEO/President of RonProCon, a produce industry consulting service. He is a fully experienced industry professional who learned the produce business from the countryside farms of Ohio, where he was born and raised, to New York City and New England where he learned and worked "in the trenches." He is an industry consultant, writer, speaker, and editor/publisher of Power-Produce.com, a popular industry Website.
His experience encompasses such working areas as the supermarket store level, produce buying, field supervision, and the executive management level of produce and floral operations. He has retail merchandising skills connected with consumers and understands their shopping needs and trends.
Ron’s experience has covered all levels of both retail procurement and merchandising. Having spent over 30 years linked to numerous phases of the food industry, especially produce, gives him an edge in the business. He constantly stays updated on the latest information, creativity, technology and especially changes in this fast-paced business world.
"Speaking Sessions"
In the Trenches - Power-Produce
with Ron Pelger
RonProCon Wisdom
"If all you know about operating the produce business is what you knew ten years ago, you are out of date"
New Way Of Selling
Are you selling enough product?
Do you travel a beaten path for only a few sales?
Keep pace with
your competition!
In today's fast-paced retail and wholesale business world, your company needs to be aware of all new emerging trends and find smarter ways to meet the competition head on.
At RonProCon, we give you the highest level of support!
We help you . . . . . . . . . . .
- Sell More Produce
- Sell More Floral
- Train Personnel
- Connect with Consumers
- Make a lot of money
Speaking Information
This Website is designed and maintained By Ron Pelger - RonProCon
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Group Speaking
Ron Pelger is available to speak at company meetings, seminars, roundtable discussions, training sessions, and other special occasions. (Group preference is 20 or less people.)
Speaking Channels
Ron speaks to produce growers, shippers, packers, brokers, food service, wholesalers, distributors, and retailers.
Speaking Content
This is a one-hour presentation filled with practical information about where the produce industry is headed and how you can get there. This is not fantasy, but instead, it is authentic down-to-earth material from the world of reality. Ron speaks to you in his own provocative way.
Subject Topics
What do you want covered? Do you want your buyers to know better ways to buy or your salespeople to know easier methods in selling? The business world is different today. The old ways just do not work anymore. Ron Pelger tells you what you NEED to hear, not what you WANT to hear. A great number of sales representatives called on him throughout his retail career and he will share those many experiences with you. He will tell you about his "RonProCon’s 10/10 Selling Rules" for capturing a prospects attention. These rules were written based on "what turned him on" or "what turned him off" from sales reps.
·
Buying – how to make a buyer more professional – how to be a "buyer" and not just a person filling orders - how to negotiate a deal – how to get suppliers to call you first on great deals – how to be respected in the industry· Selling – how to learn little secrets of getting both feet in the prospects door – how to ask the right questions – how to give the right answers – what not to say – how to get prospects to actually invite you back into their offices – how to up-sell and cross-sell – how to expand to other levels of the business
· Managing – how to shift with the times – how to work as a team – how to solve the most pressing business problems – how to change leadership skills and techniques
· Retailing – how to understand today’s consumers – how to merchandise with "impulse impact" – how to sell more product to every shopper – how to compete in today’s tougher market
Selling today has never been more difficult. The old ways of selling just don’t work anymore. Buyers are demanding more from you. Consumers have more choices. The same ways of trying to generate sales are not paying off today. People do not buy from product pushers anymore. They want good value and someone to help them solve their problems. We are all being demanded to accomplish much more with less today. You either want to sell or you don’t. Selling is everyone's business and when it's not, you're in deep trouble.
Ron Pelger will give you vital information of what is really happening out in the business trenches. He does this with a "no-nonsense approach." Learn the Science of Produce Selling in a new marketing age.
You have a choice
You can do something right now. Contact Ron Pelger and hear straight talk about the new produce industry and how your company can adapt to its changes.
Or, if you prefer, you can do nothing. Just remember, comfort and convenience is no longer in any set of business rules. Adapting to newer creativity will increase market share. Change old archaic ways or . . . .perish!
Fees
Ron Pelger’s speaking fee is very reasonable and based on your specific needs.
Contact Ron Pelger:
Call: 775-853-7056
Email: ron@power-produce.com --- or --- ronprocon@aol.com