Ron Pelger Biography
Office Phone: 775-853-7056
Cell Phone: 775-843-2394
Fax: 775-853-1851
Email: ron@power-produce.com - or - ronprocon@aol.com
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A consulting group serving the produce and floral industries
"We don't tell you what you want to hear - We tell you what you need to hear"
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Ron Pelger is a produce industry consultant as well as a website publisher based in Reno, Nevada. He is also a writer and has a regular column in The Produce News titled, In the Trenches, which appears on a monthly basis.
- He was associated with a major supermarket chain as Director of Produce Merchandising and Procurement for over 30 years in marketing areas of Northern Ohio, New York City and all of New England.
- His responsibilities were in all phases of the produce operation including retail merchandising, procurement, training, advertising development, inventory levels, shrink control and presentation at store level.
- As a present day produce consultant, he is active in working with numerous retail supermarket chains, growers, shippers, packers, distributors and commodity boards in the U.S. and Canada.
- His personal mission is to deliver messages from the field to the entire produce industry about the real world of produce and its future direction in his own provocative way. His messages are what everyone needs to hear, rather than what everyone wants to hear.
His expertise is in produce merchandising, motivation, training seminars, speaking presentations, marketing strategies, and writing.